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Exciting News! I am a Guest Lecturer at Purdue University!
Posted on November 10, 2009 in Speaking Engagements
I wanted to take a few moments to share with our loyal readers that I have been invited by Purdue University to speak to students in their Entrepreneurship Program. This is truly an honor and a great opportunity for me to share with students the importance of understanding and implementing strong internet marketing techniques.
Here is a brief agenda of what I will be covering in the classes I’m teaching next week:
How Internet & Search Engines Work:
- Internet History & Infrastructure
- Search Engine Spiders & Indexing
- Understanding Search Results
- Search Engine Optimization & Pay Per Click Marketing
The Important Choices:
- Company Name
- Choosing a Domain
- Choosing a Host
- Choosing Keywords
Web Strategy 101:
- Research
- Competition Analysis
- Reputation Management
If you are in Indianapolis, let me know and I would be glad to meet up.